Standard modules on this dashboard
Every build is custom. These are the modules we ship most often for this use case. Mix and match, add new ones, drop what you don't need.
Spend to Appointment to Revenue
Each Google Ads campaign next to the appointments it produced in ModMed and the revenue those patients brought in.
Ad Group and Keyword Detail
Campaign is only the top level. See which ad groups and keywords produce kept appointments, and which only produce calls.
By Device
Mobile, desktop, and tablet tracked on each lead, so you can see where booked patients actually start.
Cost per Appointment, Not Cost per Click
Spend divided by the appointments and revenue in ModMed, by campaign and by month.
Calls Included
Most new-patient leads phone in. Calls from your ads are matched to the CRM record too, so they are not left out of the numbers.
By Clinic
For groups with several locations, each clinic sees its own campaigns and appointments. Corporate sees the rollup.
What a Google Ads and ModMed report tells you
Which campaigns fill the schedule?
Not which get the most clicks. Which produce appointments in ModMed.
Which keywords are worth the money?
Appointments and revenue by ad group and keyword, not just by campaign.
What does a new patient cost?
Spend divided by the patients ModMed shows actually came in.
Which service lines pay back?
When campaigns are organized by procedure or service, revenue per campaign shows which ones earn their budget.
Where should next month’s budget go?
Toward the campaigns with the lowest cost per appointment, with the numbers to back it.
How Google Ads and ModMed end up in one report
ModMed and Google Ads do not talk to each other directly. They meet on the CRM record, the one place that knows both where a patient came from and what happened at the appointment.
1. The lead, with its source
The lead is created in your CRM with its Google Ads campaign, ad group, keyword, and device attached, and keeps it through to the appointment.
2. ModMed onto the CRM record
Appointment status and revenue from ModMed are written back onto the same record, using only the fields you authorize.
3. The dashboard
Reads your CRM, so the people who need the numbers can see them without a CRM, ModMed, or ad account login.
From access to live Google Ads and ModMed reporting
1. Discovery call
We map both systems, how records match between them, and the questions nobody can answer today.
2. Scope + fixed quote
You get a fixed quote within 48 hours of the discovery call. No per-seat fees, and everything is month to month.
3. Build + review
We stand up your reporting on a dedicated subdomain of trusscharts.com. You review and we iterate.
4. Launch + maintain
The dashboard refreshes every five minutes. We monitor it and add views as you grow.
Common questions
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Tell us your systems. Get a fixed quote in 48 hours.
We ask what you use, what nobody can answer today, and who needs to see the data. We come back with a fixed scope and quote within two business days of our discovery.