GA4

Custom GA4 Dashboard

GA4 shows you sessions. We join it to calls, deals, and revenue so you see what actually happened after the session ended.

GA4 is a session and event tracker. It stops at the browser. Your real revenue question starts after the session: did the visitor call, did they convert, did they close. We join GA4 with your call tracker and CRM so the whole story is in one dashboard.

Session to deal
True attribution
Multi-property
Rollups built in
Near real-time
Refresh cadence
Any CRM
Join sessions to pipeline
What you see

Standard modules on this dashboard

Every build is custom. These are the modules we ship most often for this use case. Mix and match, add new ones, drop what you don't need.

Sessions to Calls to Deals

Every GA4 session matched to downstream outcomes — calls placed, forms submitted, deals closed in your CRM.

Channel Attribution Beyond GA4

GA4 attribution is model-based and probabilistic. We join it against first-party CRM and call data for true attribution.

Landing Page Revenue

Which pages produce calls and deals, not just engaged sessions.

Multi-Property Rollups

If you run multiple GA4 properties across brands or locations, every team sees their own slice.

Google Signals + Enhanced Measurement

All of GA4 standard dimensions and metrics, joined with your other systems.

Looker-Style Custom Reports

The flexibility of a Looker Studio report without the per-report rebuild.

Test it out

Call us. Watch yourself appear in queue.

A live piece of what we build. Dial the number and your call shows up here within 6 seconds. Mount it on a TV in your call center and you have an operations screen your floor and leadership share.

Dial from any phone
(855) 605-7127
  • — The live widget polls your call system every 6 seconds
  • — Caller numbers are masked to the last 4 digits
  • — Perfect for a wall-mounted TV in the call center
  • — Pair it with any of our standard dashboards
A real person will pick up — tell us what you're building and we'll show you how it would look for you.
Live Queue · TrussCharts demo
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Dial the number and watch yourself appear here within 6 seconds. The number masking matches what a dashboard on your call center TV would show.
Refreshes every 6 seconds · Caller numbers masked to last 4GET /api/queue-live
FAQ

Common questions

Via the GA4 Data API with OAuth. We request only the properties and metrics you authorize.
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Get a quote

Tell us your systems. Get a fixed quote in 48 hours.

We ask what you use, what nobody can answer today, and who needs to see the data. We come back with a fixed scope and quote within two business days of our discovery.

We will not add you to a drip list. Promise.