The dashboard
Screens from a live client dashboard. Facility and account names have been replaced; the figures are real.
Standard modules on this dashboard
Every build is custom. These are the modules we ship most often for this use case. Mix and match, add new ones, drop what you don't need.
Weekly Ad Spend
Spend by week with a four-week average line.
Admits and Cost per Admit
Admits by week and the cost of each one, with four-week averages to smooth out a slow week.
By Ad Account
One row per facility: spend, clicks, CPC, leads, cost per lead, opportunities, cost per opportunity, verifications, admits, and cost per admit.
Opportunity to Admit Trend
Monthly conversion from opportunity to admit, with a three-month average.
Who looks at this dashboard
Marketing directors
Which campaigns and facilities produce admits, not just leads.
Agencies
A shared view of what the spend produced, past the click.
Executives and owners
Cost per admit by facility, week over week.
Where the numbers come from
Google Ads
Spend, clicks, and CPC by account and campaign.
Your CRM
Leads, opportunities, insurance verifications, and admits, matched to the campaign that produced them.
Common questions
You might also want
Tell us your systems. Get a fixed quote in 48 hours.
We ask what you use, what nobody can answer today, and who needs to see the data. We come back with a fixed scope and quote within two business days of our discovery.