Dashboard example

Business Development Dashboard Example

Every BD rep against goal, on one screen: admits, conversion, and the face-to-face work that produces them.

This is a business development dashboard we built for a behavioral health treatment center. Reps log calls, visits, events, and tours in the CRM. Admissions and days in treatment come back from the EMR into the CRM. The dashboard puts both together, so a BD director can see who is on pace, who is busy but not converting, and how the month compares with the last three.

Examples

The dashboard

Screens from a live client dashboard. Rep names have been replaced; the figures are real.

Admits to goal, year to date. Green at or above goal, amber and red when behind.
Conversion: admits as a share of each rep’s leads and opportunities.
Face-to-face activity, in person and virtual, against a monthly target.
Monthly breakdown: activity, contacts, opportunities, admits, days in treatment, and conversion.
Monthly trends with a three-month average on each chart.
Activity by type, month by month.
What you see

Standard modules on this dashboard

Every build is custom. These are the modules we ship most often for this use case. Mix and match, add new ones, drop what you don't need.

Admits % to Goal

Admits per rep against a monthly goal, rolled up for the date range. Green at or above goal, amber and red when behind.

Lead + Opp to Admit Conversion

Admits as a share of the leads and opportunities each rep produced, so volume and quality show up side by side.

Face-to-Face Activity % to Goal

In-person and virtual visits per rep against a monthly target.

Monthly Breakdown

Activities, unique contacts, opportunities, admits, average days in treatment, and opportunity to admit rate, month by month.

Monthly Trends

Each measure as a bar chart with a three-month average line, so one strong or weak month does not hide the trend.

Activity Type Breakdown

Calls, video calls, face-to-face visits and drop-ins, in-person events, emails, and tours, each tracked by month.

Who uses it

Who looks at this dashboard

BD directors

Who is on pace this month, who needs coaching, and where the team is spending its time.

BD reps

Their own numbers against goal, without asking for a report.

Executives and owners

Whether outreach is turning into admissions, and what those admissions are worth in days in treatment.

Data sources

Where the numbers come from

FAQ

Common questions

From the activities your reps log in the CRM: calls, video calls, visits, events, emails, and tours.
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