Standard modules on this dashboard
Every build is custom. These are the modules we ship most often for this use case. Mix and match, add new ones, drop what you don't need.
Spend to Lead to Deal, by Campaign
Each Google Ads campaign next to the Salesforce leads and opportunities it produced and the revenue that closed.
Ad Group and Keyword Detail
Campaign is only the top level. We track the ad group and the keyword on each lead, so you can see which keywords produce opportunities and which only produce clicks.
By Device
Mobile, desktop, and tablet tracked on each lead, so you can see where your deals actually start.
Cost per Lead and Cost per Deal
Calculated from Google Ads spend and Salesforce outcomes, by campaign and by month.
Calls Included
For campaigns that drive phone calls, the calls are matched to Salesforce records too, so call-driven leads are not left out of the numbers.
No Salesforce Seat Needed
Marketing leads, owners, and agencies can see the report without a Salesforce license.
What a Google Ads and Salesforce report tells you
Which campaigns produce deals?
Not which get the most clicks. Which end in closed-won in Salesforce.
Which keywords are worth the money?
Deals and cost per deal by ad group and keyword, not just by campaign.
Does device matter?
Leads and deals split by mobile, desktop, and tablet.
What does a deal cost?
Spend divided by the deals Salesforce actually closed, per campaign.
Where should next month’s budget go?
Toward the campaigns with the lowest cost per deal, with the numbers to back it.
From access to live Google Ads and Salesforce reporting
1. Discovery call
We map both systems, how records match between them, and the questions nobody can answer today.
2. Scope + fixed quote
You get a fixed quote within 48 hours of the discovery call. No per-seat fees, and everything is month to month.
3. Build + review
We stand up your reporting on a dedicated subdomain of trusscharts.com. You review and we iterate.
4. Launch + maintain
The dashboard refreshes every five minutes. We monitor it and add views as you grow.
Common questions
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Tell us your systems. Get a fixed quote in 48 hours.
We ask what you use, what nobody can answer today, and who needs to see the data. We come back with a fixed scope and quote within two business days of our discovery.